5-hour ENERGY
GTA 6 Collab

Gamers play for hours on end and need the energy to stay up all night. That’s why 5-hour ENERGY is partnering with GTA VI to keep gamers fueled for the biggest release of the decade.





New Flavors

GTA becomes reality! For a limited time only, 5-hour ENERGY will offer 6-hour ENERGY. The flavors? Sprunk and eCola, the in-game sodas of GTA. One shot will provide gamers with six hours of energy to keep playing. 






OOH

The GTA franchise is known for in-game billboard and aerial advertising. Since GTA VI is set to take place in a fictionalized version of Miami, Florida, we’ll take over the streets and skies with 6HE x GTA signage.






Social






Gas Station Pop-up

We’ll launch 6-hour ENERGY in Miami at a gas station modeled after GTA’s filling stations. The pop-up will feature game-inspired decor, merch, and of course, drinks. 









In-Game Energy

We’ll team up with GTA to release a patch update that puts 6-hour ENERGY in the game. Characters can take a shot to run, jump, fight, and drive with increased energy.

          


The Stream

We’re partnering with the world's most popular streamer Kai Cenat for a six hour GTA VI stream. Marathon streams are nothing new to Kai, and now 6-hour ENERGY is giving him the extra boost he needs to level up his game.








The Most Wanted Creatives

CWs: Grace Poukey, Ryan O’Toole 
ADs: Andrew Day, Vanessa Gaddam



Nothin’ to see down here.