Cologuard
My Way


Colon cancer screening is often delayed when people feel like they have no say in how or when it's done. With Cologuard, you can finally feel in control and do it your way.

Dr. Duet and Numbers My Way selected for the 2023 Meta Health Summit.

The Office

He may be a box, but he'll help you screen the way you want.




Dr. Duet

Want to screen with Cologuard? All you have to do is ask (singing optional). 




Fences
When it comes to screening, take a word of advice from your neighbor. 




Social

Screen Anywhere
Numbers My Way




Comfort Maxxing
Toilet Paper Wisdom
We’re Turning 45 




Earned

We even garnered attention from late night’s best. 




CW: Grace Poukey AD: Erin McTaggart
CDs: Henry Schneider, Bob Adsit, Cynthia Curry, Anna Burns
Agency: FCB Health NY



Go Go Cologuard

Cologuard is colon cancer screening completed at home. It's delivered to your house, then shipped back to the lab for testing. We turned this epic journey into a video game to engage and educate customers.

Press: Fierce Pharma, Little Black Book
Creative Floor Awards 2024: Best Digital Tactic







In-Game Screens

At various points throughout the game, players get the chance to learn more about Cologuard and the importance of colon cancer screening. 


Loading Screens




Level Win (left) and Final Game Win (right) 





Levels 1-2 Loss (left) and Level 3 Loss (right) 





In-Office Print Promotion

Table tent signage in both English and Spanish will be displayed in healthcare provider waiting rooms. 




CWs: Grace Poukey, Steven Rojas  ADs: Erin McTaggart, Marcus Doornbosch
CDs: Henry Schneider, Bob Adsit, Cynthia Curry, Anna Burns
Agency: FCB Health NY


Pfizer x SEC
Don’t Miss Your Shot

In the SEC, team loyalty runs deep. That means watching every game and never missing a moment of the action. Let's remind fans to not miss their shot at getting an updated COVID-19 vaccine so they can continue to cheer their team on. 


Trash Talk Radio

Despite rivalries, fans will look out for each other. But not without a talking a little smack.



Basketball & Gymnastics Print

Posters will be displayed throughout the stadium.





Basketball & Gymnastics Digital Stadium Signage

Messaging will appear on jumbotron and ribbon screens.




CW: Grace Poukey ADs: Marcus Doornbosch, Shruti Upadhyay
CDs: Henry Schneider, Bob Adsit, Luke Hughett, Sean Lee, Cynthia Curry, Anna Burns
Agency: FCB Health NY



Nothin’ to see down here.